Evaluating HR Marketing As An Important Aspect For Businesses!
Management schools may divide human resources and marketing as two distinct branches, but in reality, both are very inclusive of one another. HR marketing – in simple words – is the process of applying marketing concepts to human resources. Is it relevant? We take a look at some of the basic aspects.
Does my business need HR marketing?
Let’s start with marketing first. Why do businesses spend on marketing and advertising? The obvious answer – To promote products and increase sales numbers. However, the whole process of selling things involves people, and acquiring and retaining talent are aspects that brands cannot ignore. This is also the exact point where the term ‘Employer Branding’ comes in the picture. No, it is not about logos or websites, but more about promoting your business as a great setup to hire and retain people. Employer Branding allows businesses to sell their image to potential talents, so that the best candidates show up for jobs and stay put in their respective roles.
No matter whether it’s campagne de recrutement or the plan for workshops, training programs and internal presentations for existing employees, businesses should spend on HR marketing. Today, we have firms that specialize in this field, and they can sort the plan for your company, keeping the culture, setup and actual business goals in consideration. HR marketing is one of the new inclusions for sure, but brands are willing to spend, because it ensures that they have the best people for the best jobs.
What does it involve?
HR marketing is a comprehensive and extensive process that requires time, effort, understanding of changes and trends, and a plan. Every agency can have a different approach towards the job, but it involves research, creation, employer brand deployment, planning media and digital recruitment strategy. They also focus on creating a vision, mission and manifesto for the HR department and help in planning internal content for employee retainment, such as creativity workshops, presentations and more.
For businesses, it is of utmost importance to keep up with the changes in HR marketing. Learning from the competitors and change in market trends is essential, and for many companies, the best bet is to hire an agency that specializes in the sector. Check with one of the known HR marketing firms and discuss your goals. You can find a good balance between what you need to focus on and how much you should spend.