Burgers and Bulldozers: New Franchise Roundup

With countless new franchise concepts being began each year, it’s extremely difficult to keep an eye on the freshest ideas. Here’s an update of two new franchises and just how they’ve fared within their first several several weeks of franchising.

The Counter – No, this is not yet another junk food hamburger joint. Besides serving hamburgers, The Counter has just as much that is similar to the local McDonalds or Wendy’s because the World Cup is due to your son or daughter’s weekend soccer game. First opened up in Santa Monica in 2003, this trendy update towards the classic hamburger joint serves its burgers with any mixture of 10 cheeses, 26 toppings, and 17 sauces. So, go on and order that Danish Bleu Cheese Hamburger capped with dried cranberries along with a ginger root soy glaze you usually wanted.

Since 2003, The Counter has gotten the kind of press that many companies are only able to dream of. After being listed among the top 20 burgers in the united states by GQ, the ultimate goal of endorsers, The Oprah Show, referred to it as the “Best Hamburger in the united states.” (An aside on the strength of the O-nod, sales leaped from $44,000/mo to $245,000/mo following the endorsement)

Wonderful this success, The Counter did the only real logical next thing and started selling franchises at the begining of 2006 having a $40,000 franchise fee and 6% royalty.

Just how could it be going? The organization has inked contracts for 60 restaurants in California alone. Next is expansion into Florida, New You are able to, Arizona and Nevada adopted by all of those other country. With lengthy range projections of just 400 to 600 units, The Counter is well coming to franchising stardom.

EQUIPRO – If Santa Monica and also the Counter just appear too trendy and hip, this light equipment repair franchise from Wisconsin surely will not. EQUIPRO, a subsidiary of Wacker Corporation started supplying repair shop towards the light construction equipment industry in 2003. Simultaneously the light equipment marketplace is growing at nearly 10 % each year, many large equipment dealers happen to be reducing service support. As a result of these trends, EQUIPRO started to construct out its network and services information centers.

EQUIPRO concentrates on supplying service for an additional manufacturers: ICS, MI-T-M, MK Gemstone, Sullair, and Wacker. The franchises will also be full-service dealers for Honda, Briggs & Stratton, Robin/Subaru, Wacker and Kohler engines.

For every franchise, the organization hires a Metro Service Specialist (MSS). The MSS is definitely an worker of EQUIPRO, Corporation. hired with respect to the franchisee to build up service sales and behave as a liaison for EQUIPRO’s OEM partners from our market. The required the MSS include effectively contacting contractor offices and jobsites, equipment and rental dealers, in addition to national accounts to advertise solutions for equipment repair and parts. Additionally, EQUIPRO provides professional training on business operations and technical details in the classroom as well as on-site.

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